Private equity investment follows a predictable pattern. While timelines and tactics vary, most funds operate within a ... Read More
Private equity (PE) ownership has significantly influenced the accounting industry, particularly in the realm of technolog... Read More
If you want your ideal clients to find you — not your competitors — you need to show up where they’re already looking: ... Read More
Most accounting firm websites describe their services, list credentials, and include a “Contact Us” form. But in today’s d... Read More
In the accounting world, it’s common for firms to describe themselves as “full-service” — offering tax, bookkeeping, payro... Read More
Most accounting firms know they should market their services — yet few do it consistently or effectively. Between... Read More
In a world where clients can choose from dozens of accounting firms with a single Google search, a firm’s brand id... Read More
Most accountants build their reputations through word of mouth, technical skill, and client service. Yet, some professiona... Read More
In today’s competitive accounting industry, growth doesn’t happen by accident. Firms that consistently attract quality cli... Read More
When it comes to building an online presence, content is one of your firm’s most valuable assets. But not all content work... Read More
As consolidation within the accounting industry accelerates, many regional CPA firms are actively acquiring smaller practi... Read More
Every time Washington passes a sweeping tax bill, accountants and tax professionals face a unique opportunity. While the n... Read More