Accounting Marketing Blog

Segment or niche? In this episode of Accounting Marketing Doesn't Suck, host Hugh Duffy talks with Gale Crosley, owner... Read More

Each and every day, small businesses compete directly against the big guy and succeed. This is done by changing the rules ... Read More

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In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Angie Grissom, president of The Rainmaker Compan... Read More

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In this episode of Accounting Marketing Doesn't Suck, host Hugh Duffy talks with Bill Sheridan, chief communications off... Read More

A subject matter expert (aka – SME) is a professional with deep understanding of a particular industry, process, technolo... Read More

“We want to prepare ourselves for disruption,” says Eric Majchrzak, shareholder and chief strategy officer at BeachFleisch... Read More

"We want to prepare ourselves for disruption," says Eric Majchrzak, shareholder and chief strategy officer at BeachFlei... Read More

What's the best way to nail your next presentation? Start with a story and give your audience a way to connect with you.... Read More

What’s the best way to nail your next presentation? Start with a story and give your audience a way to connect with you. I... Read More

Niche marketing is designed to target a specific target audience with the goal of providing a higher level of expertise. ... Read More