Power of Video Marketing for CPA Accountants

Marketing for Accounting Social Media Marketing for CPAs

Video is a powerful marketing tool and often overlooked by accountants and tax professionals. If you think about it, video is critical to the success of YouTube, Instagram, and TikTok. These three websites rely upon video to generate traffic, interest and attention.

The same aspects can be applied to common issues that clients and prospects have with tax, accounting and retirement.

What is Video Marketing?

Video marketing is a strategy that uses video to educate, inform, and entertain your audience to achieve your business goals. It can be communicated by social media, websites, blogs, and email campaigns.

Videos are persuasive, easy to consume, and inexpensive to produce today.

Most of American's have way too much information to read and would rather learn by watching a short video or listen to book (Audible), podcast or attend a webinar.

Research has shown that 65% of us are visual learners rather than audible, kinesthetic (hands on) or learn by reading. Visual learners absorb information by seeing maps, charts, diagrams and visual relationships. Said simply, a picture is worth a thousand words and our ability to remember scenes from a movie are amazing.

On average, we spend 17 hours a week watching video.

Benefits of Video Marketing

The benefits of video marketing are:

Builds trust - Video is a more human way to get your message across to existing clients and prospects.

Appeals to mobile users - Reading articles on cell phones is hard. Videos makes mobile users happy.

Improves Search Engine Optimization - Video improves SEO because Google views it as quality content and increases the time spent on your page.

Encourages sharing - Sharing video is common and viewed favorably.

Using Video Marketing in Your Accounting Practice

While most accountants enjoy watching video, they struggle with what type of content to produce and how to get it out there.

Knowing your clients pain points is the starting point for most accountants.

How to produce (and edit) content
How to distribute

Here are some of the topics that Build Your Firm produced videos for:

Worker Classification - Employee vs Contractor
Underrated tax deductions for small businesses
What is Corporate Transparency?
Why outsource your accounting
Payment app reporting in 2024
Risks of offshore bank accounts
Eliminating costly payroll mistakes
Penalties of not filing taxes
Risks of mixing business with personal finances
Small businesses at risk of getting sued

Learn more about Content Marketing in a Box and why video marketing should be part of your arsenal of marketing tactics. If you like video but don't want to deal with producing and distributing videos, contact Build Your Firm. We can make this task turnkey.

Remember, video marketing is powerful, persuasive and improves SEO.

Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.