Social Media and Online Marketing for Accountants Articles

6 Ways to Leverage the Power of Social Media

There are a number of ways to leverage the power of social media for accounting firms, helping expand your reach and encourage engagement.

Why Your Accounting Firm Should be on YouTube

Website Analytics 101 for Accountants

Website analytics provide you with diagnostic feedback about how many people are visiting your website, where they are going on your website, where they came from, how much time they are spending on your website, and other types of visitor behavior.

Why Social Media is Important to Accountants

Today, social media is playing a bigger role in how consumers make decisions about whether to buy a product or service. Social media provides a platform for everything from their initial research to asking for a referral from a trusted source to reading reviews about your product.

Do People Really Use Search Engines to Find Accountants?

People use search engines to find all kinds of stuff on the internet. And they are doing it more often than they used to because it empowers them to locate an accountant that provides the exact type of service they are searching for

Accounting Firm Website Goals

When you set out to develop a website for your accounting firm you need to consider what it is you want to accomplish by developing an accounting website. In other words you need to define your goals.

The 7 Most Important Things About Your Accounting Website

Most accounting firms in this day and age have a website. The problem is that most websites are not created equal.

Avoid SEO Firms That Guarantee #1 Placement

Many shoddy search engine optimization (SEO) firms solicit their services by guaranteeing top placement in the search engines.

Catching Up With Website Lingo

Just like the lingo associated with instant messaging, social media, text messaging, and talking with your children, internet marketing and website development has its own brand of lingo that is difficult to grasp.

What is Search Engine Optimization for Accounting Websites?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic a website receives from search engines.

Blogging for Accountants - Boost Your Accounting Practice

A blog can be a powerful part of your online marketing toolkit, as well as your general communications program. If you want to take an active role in driving more traffic to your firm's website, then blogging is for you.

The Guide to Social Media For Your Accounting Firm

It can difficult to know where to start when it comes to using social media to grow and support your accounting business.

Why Websites are the Place for Leads

Before the Internet, accountants scheduled networking meeting after networking meeting to get new business.

Online Reviews for Accountants: Why Are They Important?

Customer reviews posted online are far more important than most accountants realize.

Choosing The Right Social Media Platform For Your Accounting Firm

There is huge potential out there for accounting firms to leverage social media marketing to their advantage to not only elevate their firm’s online presence but also develop a level of trust, boost SEO, and increase leads.

Increasing Conversion Amongst Visitors to YOUR Website

Generally, 98% of visitors to your website never take that next step. In other words, they read a couple pages on your website, may like what they see, but don’t call or register on your website.

Marketing Your Accounting Practice Using YouTube Video

One of the most overlooked marketing tactics for accountants is video marketing. With today’s advancements in technology and increased usage of the internet, video marketing is great for marketing your accounting practice online. And, it’s not expensive either.

Accounting Firm Online Reputation Management: It's Important

In today's online world, research indicates that nearly 70% of all people trust reviews posted online about your firm services. Even reviews posted from total strangers can have a significant impact on your reputation locally.

Is Blogging Worth It for Accounting Firms?

If you want more clients, then I recommend that you reconsider your position and keep an open mind about the role that a blog can play in your practice.

Accountants: Freshen Up Your Email Newsletter

Email newsletters are a powerful way to get your message out to current clients and prospects, keeping you top-of-mind.