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Mastering Search Engine Optimization for Tax Accountants: A Step-by-Step Guide
Marketing for Accounting SEO for AccountantsMastering SEO for your accounting firm doesn’t happen overnight—but with the right approach, it becomes a powerful, consistent lead-generation machine.
Hugh Duffy -
The Importance of a Well-Designed Logo and Branding for CPA Accountants and Tax Professionals
Marketing for Accounting Logo Design and Branding for Accountantsa well-designed logo and cohesive branding strategy are essential for establishing credibility, building trust, and differentiating from competitors.
Hugh Duffy -
What is Accounting Firm Marketing?
Marketing for AccountingAccounting firm marketing is a multi-faceted approach that includes branding, lead generation, and local reputation building.
Hugh Duffy -
Why Long-Tail Prospects Drag Their Feet After an Accounting Consultation
Marketing for Accounting Selling for AccountantsLong-tail prospects take their time, but that doesn’t mean they won’t convert.
Hugh Duffy -
Why Branding is Important for Accounting Firms
Marketing for Accounting Logo Design and Branding for AccountantsBy investing in branding, accounting firms can build credibility, stand out from the competition, attract ideal clients, and create a lasting legacy in the industry.
Hugh Duffy -
How to Build a Virtual Accounting Practice
Marketing for Accounting Accounting Practice Management SEO for AccountantsBy leveraging a professional website, niche marketing, digital campaigns, and automation tools, accountants can establish a thriving online firm
Hugh Duffy -
Power of a Niche Accounting Practice: Higher Pricing and Scalable Growth
Websites for Accountants Marketing for Accounting Accounting Practice ManagementBy narrowing your focus, you position yourself as an industry authority, allowing you to charge premium prices and attract high-value clients. Additionally, the efficiency gains from working within a niche make it easier to scale your practice while maintaining profitability.
Hugh Duffy -
Maximizing Lead Generation with Google My Business: A Step-by-Step Guide
Marketing for Accounting SEO for AccountantsGoogle My Business is a free yet powerful tool for lead generation, offering a direct way to connect with potential customers.
Hugh Duffy -
The Importance of Logo Design for Tax Accountants and CPA Firms: Does It Really Matter?
Marketing for Accounting Logo Design and Branding for AccountantsA strong, professionally designed logo is more than just an aesthetic element—it’s a vital branding tool that enhances credibility, fosters trust, and differentiates your firm from competitors.
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Accounting Marketing: Strategies for Growth and Client Acquisition
Marketing for AccountingBy investing in online presence, content marketing, and client engagement, accounting firms can attract new clients, build long-term relationships, and grow sustainably.
Hugh Duffy -
Marketing a New Accounting Practice from Scratch
Marketing for Accounting Starting a New Accounting PracticeMarketing a new CPA tax practice requires a mix of online and offline strategies, strong networking, and consistent engagement with potential clients.
Hugh Duffy -
How a Residential Office Location vs. a Commercial Office Impacts SEO and Lead Generation
Marketing for Accounting SEO for AccountantsA commercial office enhances credibility, local SEO rankings, and customer trust, leading to higher conversions.
Hugh Duffy -
Office Location Matters for Lead Generation and Branding: A Crucial Consideration for Accountants and Tax Professionals
Marketing for Accounting SEO for AccountantsOffice location is more than just a physical address; it is a powerful tool that influences branding, client acquisition, and business growth.
Hugh Duffy -
How Accountants Are Leveraging Facebook and LinkedIn Videos for More Impactful Marketing
Marketing for Accounting Social Media Marketing for CPAsAccountants who embrace video marketing on Facebook and LinkedIn are gaining an edge in their industry.
Hugh Duffy -
The Impact of Google and Yelp Reviews on New Client Acquisition for CPA Accounting Firms
Marketing for Accounting Social Media Marketing for CPAs Accounting Reviews and Reputation ManagementHugh Duffy -
Is Your Firm Name Hurting Your Business?
Marketing for Accounting Logo Design and Branding for AccountantsYour firm name makes impressions on potential clients. It's a brand statement and should be descriptive of services you provide.
Hugh Duffy -
Differentiating Your Services: A Guide to Standing Out in a Crowded Market
Marketing for Accountingadmin -
Social Media Marketing - Hand Crafted and Engaging
Marketing for Accounting Social Media Marketing for CPAs"Hand crafted" social media marketing takes extra effort but really stands out. Learn how.
Hugh Duffy -
Power of Video Marketing for CPA Accountants
Marketing for Accounting Social Media Marketing for CPAsVideo is a powerful marketing tool. Learn how to leverage it within your practice.
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Choosing The Right Social Media Platform For Your Accounting Firm
Marketing for Accounting Social Media Marketing for CPAsThere is huge potential out there for accounting firms to leverage social media marketing to their advantage to not only elevate their firm’s online presence but also develop a level of trust, boost SEO, and increase leads.
Hugh Duffy -
Why Social Media is Important to Accountants
Marketing for Accounting Social Media Marketing for CPAsToday, social media is playing a bigger role in how consumers make decisions about whether to buy a product or service. Social media provides a platform for everything from their initial research to asking for a referral from a trusted source to reading reviews about your product.
Hugh Duffy -
Website Analytics 101 for Accountants
Websites for Accountants Marketing for AccountingWebsite analytics provide you with diagnostic feedback about how many people are visiting your website, where they are going on your website, where they came from, how much time they are spending on your website, and other types of visitor behavior.
Hugh Duffy -
Do We Need a Marketing Plan?
Marketing for Accounting Accounting Practice ManagementDoes your accounting firm need a marketing plan? What a silly question, right? Of course, the answer is YES. A marketing plan is the roadmap for achieving your business goals.
Hugh Duffy -
How To Develop A Consultative Approach To Selling
Marketing for Accounting Selling for AccountantsIn traditional selling, the emphasis is on manipulating the customer into buying by applying a range of techniques such as rapport, closing techniques, and systematically stripping the customer of all reasons not to buy.
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6 Ways to Leverage Social Media for Accountants
Marketing for Accounting Social Media Marketing for CPAsThere are a number of ways to leverage the power of social media for accounting firms, helping expand your reach and encourage engagement.
Hugh Duffy -
4 Ways to Generate More Leads From Your Accounting Website
Websites for Accountants Marketing for AccountingFind out how to generate more leads for your accounting firm with customized contact forms, lead magnets, and more.
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Social Media Marketing Guide for Accountants and CPA Firms
Marketing for Accounting Social Media Marketing for CPAsLearn what every accountant and CPA needs to know to build an accounting website that generates leads, is mobile-friendly, and makes getting paid easier.
Hugh Duffy -
Critical Steps for Starting a New Accounting Practice
Marketing for Accounting Starting a New Accounting PracticeDiscover 6 key components for starting an accounting practice.
Hugh Duffy -
Accounting Marketing: Essential Guide for Small Firms
Marketing for AccountingBuild Your Firm tells you everything CPAs and accountants need to know about marketing an accounting firm.
Hugh Duffy -
Accounting Niche Marketing - Why Specialists Command Higher Fees
Marketing for AccountingCreating a niche within your accounting practice will separate your firm from the crowd and allow you to charge higher fees.
Hugh Duffy -
Do People Really Use Search Engines to Find Accountants?
Marketing for AccountingPeople use search engines to find all kinds of stuff on the internet. And they are doing it more often than they used to because it empowers them to locate an accountant that provides the exact type of service they are searching for
Hugh Duffy -
What They Don't Teach Accountants
Marketing for Accounting Starting a New Accounting PracticeThese days, the cost of securing an accounting degree is rather exorbitant. Well over $100,000 at most private colleges. And lots of hard work to boot.
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Selling Your Personal Brand: What To Be Aware Of Every Day
Marketing for Accounting Logo Design and Branding for AccountantsWhat is a brand? It is simply the emotional reaction and attachment that a client has to their total experience with a company or service. Judgments about brand are created in the hearts and minds of clients.
Hugh Duffy -
Improving Your Focus With a Niche Accounting Practice
Marketing for AccountingThere are many opinions on whether accounting firms should offer services to specific vertical industries and unique audiences. Some firms believe that if you develop a niche, you may limit your opportunities for more business.
Hugh Duffy -
Marketing Is About CPA Firm Differentiation
Marketing for AccountingAre you tired of haggling over the price of your service? Have you found it difficult to charge the prices that your services deserve?
Hugh Duffy -
The Ten Commandments of Marketing Your Accounting Practice
Marketing for AccountingWhen it comes to marketing your practice, you might occasionally feel overwhelmed with which direction to take. While you will never find these 10 Commandments on two stone tablets, they should provide you with direction as you seek to grow and develop your practice each and every day.
Hugh Duffy -
Why Employees Matter in Branding Accounting Services
Marketing for Accounting Logo Design and Branding for AccountantsThe most important assets of any business are intangible: it's company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets.
Hugh Duffy -
Accounting Marketing DIY
Marketing for AccountingIf someone is a doctor or lawyer, it's safe to assume that they are reasonably intelligent. However, that doesn't mean that they are well equipped to build a house, fix a car or manage their own accounting.
Hugh Duffy -
Plucking the Low Hanging Fruit
Marketing for AccountingPeriodically, every farmer will go around and pluck the low hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.
Hugh Duffy -
What Is Marketing for CPA and Accounting Firms?
Marketing for AccountingIf you go to Google and conduct a search on marketing, the results are truly endless. After Google does their magic, over 1,580,000,000 web pages come up for this search.
Hugh Duffy -
Trust Marketing for CPA Accountants
Marketing for Accounting Logo Design and Branding for AccountantsTraditional approaches to marketing and lead generation are becoming less, and less effective. That's because the traditional approaches have been overused across all industries.
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Your CPA or Accounting Firm's Location - Does It Matter?
Websites for Accountants Marketing for Accounting SEO for AccountantsAre you wondering if the location of your accounting practice REALLY matters? With technology and cloud accounting, does it matter where your office is located. The answer is: Absolutely.
Hugh Duffy -
Adapting to Today's Market Needs
Marketing for AccountingHow do you change the direction of his business and grow revenue? By not being afraid to evolve.
Hugh Duffy -
Create an Area of Focus so Your Firm Can Differentiate Itself
Marketing for AccountingThe key is to differentiate your accounting practice from your competitors, so once you have a niche, your practice becomes the "go to" place for that type of service and word of mouth spreads.
Hugh Duffy -
Can the Sole Practitioner Beat the Big Guy?
Marketing for AccountingEach and every day, small businesses compete directly against the big guy and succeed. This is done by changing the rules of the game and competing selectively.
Hugh Duffy -
What Accountant Has Time for MARKETING?
Marketing for AccountingWhile most accountants want to grow their accounting practice so that their practice is worth more when they decide to retire, they typically lack the time, skills, and desire needed to grow aggressively.
Hugh Duffy -
Not All Leads Are The Same
Marketing for AccountingWhen you start marketing your business using a variety of marketing tactics at once, you will soon realize that all leads are not to be treated equally.
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Why a Diversified Marketing System for Your Accounting Firm is Better
Marketing for AccountingWe've all seen one hit wonders who get off to a blazing start but never diversify their approach, never connect with their audience, and subsequently get stuck in first gear.
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Investing in an Accounting Firm Marketing System
Marketing for AccountingAccounting firms can no longer be content with doing business on the golf course. In order to retain clients, recruit prospects and capture as many referrals as possible, firms must invest in a solid marketing system.
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Why Frequency Matters in Marketing Your Accounting Firm
Marketing for AccountingIn marketing your business, one of the concepts that many business owners lose sight of is frequency of their message. In other words, how many times does their target audience need to be exposed to their message before it triggers a response?
Hugh Duffy -
Accounting Marketing for Tax Accountants
Marketing for AccountingAccounting Marketing | What It Is | How Changing
Hugh Duffy -
Video Marketing for Accountants
Marketing for Accounting Social Media Marketing for CPAs"Show Don't Tell" are the new words to live by. Learn why accountants are using video to engage, retain, and build a solid audience on social media.
Hugh Duffy -
CPA Accounting Websites - Branding and Best Examples
Websites for Accountants Marketing for Accounting Logo Design and Branding for AccountantsHugh Duffy -
Got a Niche? Here's Why You Should
Marketing for AccountingWhen you develop a niche in a particular industry or service, your accounting firm can generate higher fees and higher profit margins.
Hugh Duffy -
Blogs, SEO and Becoming a Trusted Advisor
Marketing for Accounting SEO for AccountantsHugh Duffy -
Animal Attraction Spurs Veterinary Accounting Success Story
Websites for Accountants Marketing for AccountingJohn Siebert grooms Siebert & Reynolds CPA's for wild success in the veterinary accounting niche.
Hugh Duffy -
How to Respond to Positive and Negative Google Reviews (with Examples)
Marketing for Accounting Accounting Reviews and Reputation ManagementSolidify your online reputation with best practices for responding to Google reviews. Examples for writing the best response to positive or negative reviews.
Hugh Duffy -
Raising the Roof on Niche Accounting for Construction Subcontractors
Websites for Accountants Marketing for AccountingEdgar Gomez of E. Gomez CPA, LLC builds a rock-solid construction accounting niche in South Florida.
Hugh Duffy -
Why Local Listings are Important for Your Accounting Firm
Marketing for Accounting Accounting Reviews and Reputation ManagementHaving a robust local listing presence is vital to the success of your accounting firm. Learn how to effectively manage your local listings.
Karen Gardner -
The Importance of Responding to Positive and Negative Google Reviews
Marketing for Accounting Accounting Reviews and Reputation ManagementGoogle reviews can make or break your accounting firm. Responding to reviews positively impacts your search rankings, customer experience and online reputation.
Hugh Duffy -
6 Winning Ways to Promote Your Accounting Firm Awards
Marketing for Accounting6 simple ways to effectively leverage your accounting award to help you win more clients and increase awareness for your accounting practice.
Hugh Duffy -
Cryptocurrency - Virtual Assets Present a Real-Life Opportunity for Accountants and Tax Professionals
Marketing for AccountingAccountants and tax professionals are cashing in on cryptocurrency, as private and institutional users continue to surge along with tax implications.
Hugh Duffy -
Julio Garcia Grows His Accounting Practice Through Bilingual Business Focus
Marketing for AccountingWhen Julio Garcia began to think about how to differentiate his CPA firm from other firms, he came face to face with one of his most unique qualities: he speaks English and Spanish.
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Direct Mail Letters versus Postcards - What's Better?
Marketing for Accounting1 common question I get when teaching accounting marketing is about whether to use a direct mail postcard or letter in an envelope. Which is better?
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Your Network Is Becoming More Valuable
Marketing for AccountingWith the integration of professional networking tools like LinkedIn into our daily life, your network of trusted business relationships and friendships is becoming a wonderful resource for new business.
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Real Estate and Construction Niche Provides Marketing Edge
Marketing for AccountingRegardless of the industry, all businesses have a need for an accounting firm. While accounting tasks are common across industries, each industry has its own nuances. Establishing a niche helps you gain credibility.
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